intBOX has pioneered the design and production of paper toys for export to the US, Australia
Challenge
How to convey the message to persuade children to buy paper toys instead of buying and using plastic and wooden toys
Inspiration
Activate the story of a carnivore “Dinosaur” to build a picture of creativity and thinking in using imagination with paper toys
Idea
Designed and manufactured into small pieces to assemble to create product models. Paper assembly toys help children develop their creativity and inherent skills
This is a highly educational toy, not only for learning and playing, but also very environmentally friendly
The raw materials of paper assembled toys are made from cardboard, a type of paper with high durability, hardness and quality during manipulation and assembly
Results
- SEO search results on google search are 98,100 views within 0.21 seconds
- The number of interactions and followers on Facebook reached +9.7 thousands
- Likes 184 out of 1.4 million subscribers on Youtube
