Data Platform

Integrate information synchronization system
Once information is collected, it is standardized and combined into a comprehensive customer profile. As a result, you can access a single system to view aggregated customer information.
Data accessibility
CDP has the ability to consolidate customer data from the entire business system, allowing departments from sales, marketing, to customer service to access and use this data easily. easy.
Support Marketing and Sales Activities
Marketers can better understand each customer’s specific behavior, needs, or preferences and create appropriate marketing strategies with CDP’s support for automating marketing activities such as email marketing. , using chatbots, continuously monitor and update customer behavior
Personalization Capabilities
CDP helps businesses classify customers according to different criteria, such as age, gender, geographical location, interests, income level and stage in the buying cycle. CDPs can also analyze customer data to find behavioral patterns, trends, and predictions. Thanks to that, businesses can send appropriate marketing messages to each group or individual customer, through different channels and devices.
Measurement and Optimization
CDP helps businesses track and evaluate the effectiveness of marketing campaigns, by providing key metrics such as conversion rate, email open rate, ad click-through rate and average unit value. row. CDPs can also test and compare different versions of marketing content, to find the most effective ones. Thanks to that, businesses can optimize marketing budgets and increase profits.
Security and regulatory compliance
CDP has strong internal control capabilities, ensuring high security of customer data and compliance with legal regulations on personal data protection