The four stages of data maturity
If you don’t understand the value of being data-driven or lack the right tools or processes, here we dive into the world of data maturity with four levels of maturity that companies go through on their journey to becoming a data-driven company…
What is Customer Data?
Customer data refers to all the behavioral, demographic and personal information about customers collected by MarTech companies and BusMar departments…
Travel Destination Agency App Case Study
Project Overview
About
Problem
Main Goal
The Main Challenge
Flow Chart
Furniture (Mobil APP) Case Study e-Commerce
E-commerce Furniture App
Project Overview
Problem Statement
- Users are reluctant to buy furniture online and prefer to buy it in the store
- There are no reviews on the product, which reduces user's confidence in purchasing the product
- Doesn't use real product images in the app
- Difficulty determining the size of the product and whether it will fit the room or not
- Users cannot track their order to see if the order has been confirmed, placed or shipped
- Users need more payment methods
- Users find it difficult to assemble the furniture
- Users need to be notified when products are available in the app
- Inaccurate and insufficient description of the product
Possible Solution
- Offering an easy-to-user interface and smart search functionality to filter user
- The application provides detailed and accurate information about the product
- The application provides a 360-degree image of the product and an augmented reality feature to know which product suits the home or not
- The app sends notification when the product returns to the store
- The app simplifies the delivery process by providing real-time tracking updates, clear communication and they can return products easily
- There is a feature of assembling furniture
- There is more than one payment method (cash - credit card - wallet)
- There is more than one way to communicate with customers via multiple platforms and chatbots
Problem Statement
- As a user i want (tracking order) to To feel secure that my order is not lost and the arrangement of my daily activities
- As a user i want (instalment) to facilitate the payment and pay later (value)
- As a user i want (notify me) when product available instroke because i need the product
- As a user i want (the 3D image feather (360 degrees)) to i can rotate the product 360 degrees to see all the details of the product
- As a user i want (return policy) if the product don't match the describe
- As a user i want (receive my product at home or pick it up from the store) to facilitate the purchasing process
- As a user i want (customer service) to reach the costumer service easily
- As a user to want (review and ratting) to measure the product quality
HelMed Online Pharmacy Mobile App
HelMed: Your Comprehensive Healthcare Solution for Medicine Purchases
Key features include
- Easy Medicine Purchases
- Personalized Health Dashboard
- 24/7 Customer Support
- Pharmacist Appointments Across Various Categories
- Secure Payment and Insurance Integration
Problem Statement
1. Fragmented Healthcare Access
Patients often struggle to find and book appointments with qualified pharmacist across various specialties, leading to delayed care.
2. Inconvenient Medicine Purchasing
Obtaining necessary medications can be time-consuming and challenging, with availability and inconvenient delivery options.
3. Lack of Health Records Integration
Managing medical records, prescription, and appointments across multiple platforms can be overwhelming and inefficient.
4. Complicated Payment and Insurance Processes
Navigating payments and insurance claims is often cumbersome, with limited support for cashless treatments.
5. Insufficient Support for Health Management
Patients lack tools for tracking their overall health and receiving personalized recommendations, leading to gaps in ongoing care.
Possible Solutions
1. Centralized pharmacist Appointment Booking
Create a user-friendly platform where patients can easily find, book, and manage appointments with pharmacist across various specialties, including virtual consultations
2. Streamlined Medicine Purchasing
Offer a comprehensive online pharmacy with a wide range of medicines, including easy search options, doorstep delivery, and refill reminders.
3. Integrated Health Dashboard
Develop a centralized health dashboard that consolidates medical records, prescriptions, and appointment schedules, providing patients with a clear overview of their health
4. Simplified Payment and Insurance Integration
Implement secure, multi-option payment methods and integrate insurance support to streamline the process of paying for treatments and claiming insurance.
5. Personalized Health Management Tools
Provide tools for health tracking, personalized health recommendations, and reminders to encourage proactive health management and continuous care.
Helmed Design Process:
Crafting a Seamless Healthcare Experience
The Helmed design process is a meticulous and user-centered approach aimed at creating an intuitive and comprehensive healthcare app. From in-depth research and ideation to prototyping, visual design, and development, each phase is carefully executed to ensure that Helmed addresses the challenges of modern healthcare.
UI Design Figma
Doctor & Hospital Finder App
About Dochub
Challenge
Problem!
In rural areas, access to quality healthcare remains a significant challenge. Many rural residents face difficulties in finding and reaching dochub facilities, resulting in delayed treatments and worsening health conditions. Hospitals in these areas often struggle with limited resources and staff, making it hard to provide timely and efficient care. Furthermore, the lack of proper communication channels between patients and healthcare providers exacerbates these issues, leading to inadequate dochub consultations and follow-ups.
This gap in healthcare accessibility and quality affects the overall well-being of rural communities, highlighting the urgent need for a solution that bridges these gaps and ensures that rural populations receive the dochub attention they need.
Solutions
To address the challenges faced by hospitals and rural populations in accessing quality healthcare, we propose a comprehensive mobile application it call “Dochub” The app will offer telemedicine services, enabling virtual consultations with doctors and specialists, along with secure messaging and digital prescriptions to ensure continuous dochub support. Patients will easily book appointments through the app, which will include reminders to reduce missed visits. Medication management features will help patients track their medications, receive dose reminders, and order prescription refills online, ensuring adherence to treatment plans.
The app will also provide a secure for storing and accessing personal records, facilitating and quality for rural populations, enabling hospitals to provide better care and ensuring that rural residents receive the dochub attention they promptly and efficiently.
Mobile application for hospital check-in
Welcome Onboard
Identity Confirmation Option
Option Interface
Visit Reason
Appointment Preview
Check-In Status
What is Experience- Led growth?
What is Experience- Led growth?
Why is Experience-Led Growth Important?
- Stronger customer loyalty and retention: Satisfied customers are more likely to stay longer, drive higher lifetime value, and lower churn through exceptional experiencesSynthesize, standardize and integrate information from a variety of data sources, including data from websites, emails, social networks, as well as other sales channels so that staff can easily look up, Use when needed.
- Positive word-of-mouth marketing: Satisfied customers become brand advocates. Positive experiences can quickly translate into organic growth through referrals from friends and family
- Differentiation in a crowded market: A memorable and positive experience will set you apart from your competitors, helping to retain customers, increase customer loyalty and drive growth
The benefits of Experience- Led Growth
1. Higher conversions
Users who buy what you offer will easily increase their chances of completing the purchase.
2. More loyal customers
Satisfied customers are more likely to be loyal to your brand and recommend it to others.
3. Higher customer retention
Increase customer lifetime value, get more value from each customer over time, reduce customer churn
4. Stronger Brand Advocacy
Enhance your brand image through positive word-of-mouth marketing by providing customers with an insightful and positive experience
5. Increased revenue and profits
Higher revenue and profits are driven by loyal customers spending more and promoting your brand
6. Lower customer acquisition costs
Your marketing budget is optimized because retaining existing customers is less expensive than attracting new customers
What is Marketing- Led Growth?
What is Marketing- Led Growth Objective?
- How to attract new customers?
- How do customers pay?
- How to retain customers?
- Use marketing campaigns to attract new leads and new customers.
- Convert through marketing campaigns and sales funnels.
- Maintain interest and interaction with customers through continuous Marketing campaigns
What is Strategies of Marketing- Led Growth?
- Use Content Marketing to increase brand awareness and teach customers how to use the product for their use case.
- Boosting Search Engine Optimization (SEO) allows companies to reach more users with their content.
- Deploy paid advertising to quickly reach target customers
- Apply personalized Emails to announce new features and updates, and re-engage inactive users.
- Use Webinars to reach a wide audience and increase brand awareness
- Use a product adoption platform with advanced analytics, feedback, and referral functionality to improve your marketing efforts and drive revenue growth
What are Benefits of Marketing- Led Growth?
- Increase your brand awareness and visibility in the market
- Improve your authority and establish yourself as a thought leader in your field
- Gain a better understanding of the customers’ pain points, needs, and preferences
- Make informed product-development decisions, fine-tune their product positioning, and create tailored marketing campaigns that resonate well with customers.
- Choose acquisition channels with the best ROI.
- Improve customer acquisition and retention, not only more users but also the right ones
- Increase better alignment between user needs and what the product offers for purpose of user retention and customer lifetime value
Generative AI in talent management
Human resource management (HRM) is an important part of any business, and HR activities also involve boring, repetitive tasks that keep HR staff busy. Automation will help HR teams focus more on enhancing company culture and employee experience, which will lead to increased profits and productivity. Towards this goal, let’s explore how to leverage AI creatively in talent management
How it will transform human teams with Gen AI in talent management
Accelerate talent attraction and recruit the best people
- Emplyers spend at least two hours writing job descriptions from scratch.
- Employers need 24 hours to filter applications and shortlist potential candidates.
- Employers are disappointed that nearly 90% of job applications are not qualified for the job.
Using generative AI can speed up this task by generating job descriptions within minutes. Innovative AI can once again play an important role in pre-screening candidates with a series of questions and evaluating the answers.
Gen AI can read resumes with unstructured data and identify keywords for desired skill sets and experience. AI technology can evaluate candidates and tag them according to their skills. This will make life easier for employers.
During the recruitment process, candidates have many doubts about the role, job responsibilities as well as company culture before deciding to seize the opportunity. Employers should clarify all these doubts to build credibility and trust. Creative AI can make a significant difference by creating an AI-powered chatbot that can interact with candidates and answer their questions.
From creating job descriptions to answering candidate queries, gen AI transforms several key aspects of recruiting and helps you improve time to hire
Enhance the experience of getting acquainted with Gen AI.
Human resource managers face the challenge of manual, boring tasks associated with employee training. Building a systematic onboarding process will help new hires get up to speed 50% faster and consume HR team time and cast a shadow over the onboarding experience.
Gen AI has the ability to process natural language and generate tailored responses, which can help HR teams create a seamless experience for new employees.
New hires receive many questions and they seek help. Innovative AI-powered chatbots can give them an interactive experience while answering all their queries. At the same time, help them know about the company’s culture, vision and mission, core values as well as company policies and procedures
Learn and grow with innovative AI for growth
New employees must be trained on your company’s services, products, and processes. They traditional approach to absorb it all will not work because everyone’s learning speed and ability is different. So personalized training will help them learn faster and better.
Innovative AI can help you create personalized learning paths and curriculum for each employee based on their job role, qualifications, and learning history. This will help new workers gain knowledge about the organization more quickly. Innovative AI algorithms can also dynamically change the difficulty level of courses based on individual progress and performance.
Fair and unbiased performance management
The HR team receives performance review forms from employees and managers periodically. For each individual, the HR manager must check long-form feedback and metrics-based scores. From the feedback and comments, they should evaluate the level of employee involvement in the project, the results they achieved and what was expected. There’s a lot out there for the HR manager or appraiser.
Gen AI can summarize customer and manager feedback to employees, analyze their performance indicators, helping you set realistic goals and objectives for your employees.
Employees who know their strengths and weaknesses can receive help from AI genes. They can ask for advice on career development plans
Reduce costs and improve efficiency
Generative AI can eliminate a significant portion of the manual work done in talent management – right from drafting job descriptions to providing training materials to new employees to managing employee performance. tablets. This saves recruiters and HR professionals valuable work time, which will help reduce operating costs for the company. By eliminating human error in most HR activities, AI can improve operational efficiency
