Biolla Soy Milk
Among the countless milk brands available on the market, Biolla’s approach to conquering consumers is
Challenge
Consumers’ expectations for the product are like a miracle drug – whatever you eat is nutritious at lightning speed The process of converting consumer behavior from Diary Milk to Plant Based Milk
The consumer crowd does not have political opinions so it is easy to change and manipulate
Inspiration
Exploit nutrients needed according to age with the advice of a nutritionist
The consumer crowd does not have political opinions so it is easy to change and manipulate
Idea
Biolla’s brand structure is a harmonious combination between Product Range and Umbrella Brand, clearly seen because Biolla is a typical Umbrella, while Range of Products including Health, Beauty, Supplements and For Kids with the communication direction in the form of brand stories and PR through above-the-line and below-the-line campaigns combined with minigames
Growth
- Achieved 56,555 engagments in the first 2 weeks of posting on Facebook
- Interaction rate 26.9% compared to total views
- More than 250K views on Youtube
- And more than 1 million impressions in the media platform
