What is Customer Data?
Customer data refers to all the behavioral, demographic and personal information about customers collected by MarTech companies and BusMar departments…
What is AARRR
AARRR is a growth model derived from the acronym of 5 main stages in a basic customer journey including: Acquisition, Activation, Retention, Referral, and RevenueAARRR in the form of a funnel tends to gradually narrow in subsequent stages, from top to bottom. This also means...
