Customer Journey

The four stages of data maturity

If you don’t understand the value of being data-driven or lack the right tools or processes, here we dive...

Customer data refers to all the behavioral, demographic and personal information about customers collected...

What is Experience- Led growth? Experience-led growth (ELG) is a customer-centric business strategy that...

Marketing-led growth is a marketing model that focuses on product promotion, market access through...

Human resource management (HRM) is an important part of any business, and HR activities also involve...

What is Generative AI? Customer Experience is all the customer’s perception of their experience through...

What is Customer Experience (CX)? Customer Experience is all the customer’s perception of their...

AARRR is a growth model derived from the acronym of 5 main stages in a basic customer journey including:...

What is Customer Data Platform? CDP (Customer Data Platform) is a unified, comprehensive and detailed...

What is Online to Offline Marketing (O2O)? O2O is a business model that combines Online (online sales...

What is Omnichannel? Omnichannel is a business strategy that seamlessly integrates brand, messaging, and...