Marketing-led growth is a marketing model that focuses on product promotion, market access through marketing initiatives to drive product growth and user retention, as the main force driving product success
What is Marketing- Led Growth Objective?
Marketing-led Growth focuses on showcasing the value of their products in their communication with existing and prospective customers. Especially, three main following stages of a customer life cycle needed to be answered
- How to attract new customers?
- How do customers pay?
- How to retain customers?
The best approach often depends on the nature of the product, market and resources as well as the business’s goals in each stage
- Use marketing campaigns to attract new leads and new customers.
- Convert through marketing campaigns and sales funnels.
- Maintain interest and interaction with customers through continuous Marketing campaigns
What is Strategies of Marketing- Led Growth?
Most companies often reach customers by
- Use Content Marketing to increase brand awareness and teach customers how to use the product for their use case.
- Boosting Search Engine Optimization (SEO) allows companies to reach more users with their content.
- Deploy paid advertising to quickly reach target customers
- Apply personalized Emails to announce new features and updates, and re-engage inactive users.
- Use Webinars to reach a wide audience and increase brand awareness
- Use a product adoption platform with advanced analytics, feedback, and referral functionality to improve your marketing efforts and drive revenue growth
What are Benefits of Marketing- Led Growth?
- Increase your brand awareness and visibility in the market
- Improve your authority and establish yourself as a thought leader in your field
- Gain a better understanding of the customers’ pain points, needs, and preferences
- Make informed product-development decisions, fine-tune their product positioning, and create tailored marketing campaigns that resonate well with customers.
- Choose acquisition channels with the best ROI.
- Improve customer acquisition and retention, not only more users but also the right ones
- Increase better alignment between user needs and what the product offers for purpose of user retention and customer lifetime value
