F&S Sesame Oil
The investor of Food and Seed farm expects to drive business growth with its own F&S brand instead of doing business as an OEM supplier for oil factories
Challenge
Expand the farm scale, build a new factory and invest in modern bottled sesame oil and perilla oil production equipment with the desire to conquer the market and convince consumers to use brand products. young F&S
Objectives
- Compaund Annual Growth Rate CAGR of F&S is 109.52%
- Top leads in market share of perilla oil product after 5 years
- Annualy Revenue Growth of Sesame oil by 55%
Strategy
- Set up distributors, master dealers and key accounts in 5 cities
- Build an sales network ecosystem of 5 channels
- Develop the brand according to the story model
- Build a Sales Lead team in top 3 segments
- Develop a new brand identity system
- Deploy marketing and sales activities
Results
- Projects with RWW scores (69.7%) are Real (75%), Win (73.33%) and Worth (72.68%) respectively.
- The internal rate of return IRR is 23.3% (> IR 15%)
- Net Present Value NPV is 15,668,074,501 (> 0)
